May 18, 2007
Full Color Stationery
Nearly every business needs stationery. Some of that stationery can include letterhead, thank you cards, business cards, envelopes, etc. Since your letterhead and stationery is a direct reflection of you and your business, you want your business stationery to be just right. Business stationery is one way that you present your business and sell your merchandise or your services, so you must have quality business stationery.
One way to have quality business stationery is to have full color stationery. Full color stationery conveys an impression of a business that is doing well enough to afford the best. Whether you are very successful or not, having that full color business stationery is the answer to the question of how to make a good first impression on customers, whether they are potential customers or good customers that patronize your business repeatedly.
But what is full color stationery? When you say full color stationery, you are usually talking about four color printing. Four color printing is the best printing technique in the printing business. It is the one the produces the nice glossy colors we all admire.
In addition to choosing four color printing services, it is also a good idea to choose heavier stock paper for your full color business stationery. Heavier paper also conveys an image of success, and it makes people feel as though you care enough to spend money on quality paper, whether you actually do or not. Nice paper stock is just another way to make your business stationery more appealing to others.
One other important thing to remember when choosing your business stationery is to get full color envelopes to match. Envelopes are the right way to complete any business correspondence you send, because it shows that you care about the details, even the little ones. Business stationery and envelopes are the complete package.