January 29, 2007
Booklet printing is a great marketing tool to promote your company, no matter what your business is. Simple, efficient, and informative full color booklets printed in bulk can represent you, your company, and your products and services, and at a cost you can afford.
No burgeoning business has a thousands of dollars to spend on a full fledged marketing campaign. Small businesses especially usually have one person making all the executive decisions advertising choices being just one of them. Money is tight in every area and it's especially important in a small business' infancy that each marketing move be strong and have a high percentage return in terms of results.
Booklet printing can do this for any small business. Relatively inexpensive per copy, they offer a great deal of information as well as room for contact information and graphics as well as a coupon or a fully described promotional deal. You may even choose to profile yourself if it is your services that you are selling or particular products that you know are popular.
Design your booklets with your audience in mind and limit time sensitive material unless you are pushing an event or a 'Hurry! Time's Running Out!' type of promotional sale. Choose one or two of the best neighborhoods near your business or particular specialty groups that need not just want, but need your product or service. Choosing your targets specifically and keeping your booklet info as general as possible with just the right amount of push to 'Act Now!' is the best way to effectively gauge your results and decide whether or not you should change the booklet printing design or the target.
Booklets are bright and catchy, large enough to attract attention when mixed in with the other mail on a side table. Booklets aren't easily misplaced and are worth pinning up on the family bulletin board as a reminder. Booklet printing is one of the best ways to get and keep the attention of your intended audience without spending all your profits.