February 16, 2006
Choosing a Postcard Printing Company
You know all about the advantages of postcard marketing. The next step is to find a postcard printing company.
There are many choices when looking for a postcard printing company. You can look locally or online. Pricing varies, and so do services. Determine which services you need and choose the postcard printing company that offers the best package.
If you're certain you know what you are doing, choose a postcard printing company that offers the services you need for mailing. Some only offer printing services, others will label, stamp and mail your postcards. Often full service is similar in price to straight printing. It may even be cheaper to use full service than to mail your own, but be certain the company is reliable before you do this.
If you aren't certain of your ability to design a postcard or aren't certain what should go on it, consult with a postcard printing company experienced with this type of direct mailing. A postcard printing company should be able to give you advice on colors, weight and size of the postcard, and appropriate font. They should know what works well to increase your response rate.
When you've found a postcard printing company that meets your needs, the last step is to be certain they are somebody you can work with. You might have questions or want to make changes. You need a company that you can call without a hassle.
You can find a postcard printing company almost anywhere. The trick is getting the right one. Use the above advice as a start to finding a postcard printing company that can do the job for you.