To
Pick up Your
Sample Package
Click here NOW!
|
|
Wichita Full color postcards An Easy Way To Advertise
Full color post cards provide an easy method for advertising your products, services and business to the public. In fact, postcards are a terrific method for generating leads inexpensively.
Tips for Using Images from stock photography companies Know the image size required for your layout before you purchase stock photography online. Please read their information prior to purchase as it will determine, price, color, file size, copyrights, resolution and quality. Each image should be at a resolution of 300dpi for the final size in your layout. Reminder: get the image in CMYK color mode (rather than RGB) if possible.
Sending full color postcards directly to your current customers and prospective customers is a simple method for marketing your services inexpensively. There are some tricks of the trade however, you can master to make sure your postcard campaign packs the most punch.
Q: Can you explain the difference between RGB and CMYK formats?
A: RGB refers to the primary colors of light: (Red, Green and Blue), that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: (Cyan, Magenta, Yellow, and Black). These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing".
The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to reproduce colors exactly as we see them on our monitors.
Q: What if my image editing software does not tell me the pixel dimensions?
A: Most will, but if not, it should tell you what the resolution is. Then you know the maximum size you can use that image in your layout. It is recommend that images be at 300dpi in their final size in the layout and 400dpi if the images include text. Please keep in mind that resolution and physical dimensions are in direct proportion to each other. If you have an image that is 2x2 at 300dpi and increase its size in the layout to 4x4 the new resolution is now 150dpi. So remember, when you bring an image in to your layout you can shrink it down in size (because the resolution will increase) but you will be limited as to how far you can increase it in size.
Spelling and Punctuation Tips Most designers are so concerned with creative aspects that they forget the fundamentals that are also involved. Do not forget to check your spelling, punctuation and grammar! To run the spell checker; select Tools-->Spelling-->Check Spelling. Another good idea is to check the accuracy of hyphenation: select Tools-->Language-->Hyphenation. It is also a good idea to have someone else look at it. Two sets of eyes are better than one. They may see an error on a piece that you have proof read four or five times and missed. It is always good to have a fresh set of eyes.
Rochester Four Colour Printing InfoThere are many services you should take advantage of when using commercial printers, none the least of which includes full color printing services . When printing educational ..... Tips For Creating An Effective Postcard Campaign Here are some tips to consider when creating your postcard campaign.
Postcards have to look good, so take some time to design them professionally.
A Wichita, Kansas postcard campaign will only benefit you when you offer customers something that encourages their response. You should include a "call to action" when creating your postcard campaign.
Make sure your message is simple, concise and clear so your customer is more likely to read than throw away your postcard.
If you need to, download a template for creating custom postcards for your business.
Consider distributing postcards manually or through free card displays available at many retail outlets and commercial stores or chains.
Choose a suitable print vendor and find out what their needs are with regard to postcard printing, including how much bleed is necessary for color images.
Tip: Physical dimensions of an image and resolution are in direct proportion to each other. Shrinking the physical dimensions of an Internet image by 4x will achieve decent printing results. (72dpi x 4 = 288dpi)
|
|