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Chicago Full colour postcards An Easy Way To Advertise
Toledo 4 Color Printing InfoThere are many services you should take advantage of when using commercial printers, none the least of which includes full color business printing . When printing educational ..... 4 colour postcards provide an easy method for advertising your products, services and business to the public. In fact, postcards are a terrific method for generating leads inexpensively.
Tip: (Lossy can be defined as - If a process is lossy, it means that a little quality is lost when it is performed. If a format is lossy, it means that putting data into that format (or possibly even manipulating it in that format) will cause some slight loss. Lossy processes and formats are typically used for performance or resource utilization reasons. The opposite of lossy is lossless.)
Sending full color postcards directly to your current customers and prospective customers is a simple method for marketing your services inexpensively. There are some tricks of the trade however, you can master to make sure your postcard campaign packs the most punch.
Spelling and Punctuation Tips Most designers are so concerned with creative aspects that they forget the fundamentals that are also involved. Do not forget to check your spelling, punctuation and grammar! To run the spell checker; select Tools-->Spelling-->Check Spelling. Another good idea is to check the accuracy of hyphenation: select Tools-->Language-->Hyphenation. It is also a good idea to have someone else look at it. Two sets of eyes are better than one. They may see an error on a piece that you have proof read four or five times and missed. It is always good to have a fresh set of eyes.
Q: Can you explain the difference between RGB and CMYK formats?
A: RGB refers to the primary colors of light: (Red, Green and Blue), that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: (Cyan, Magenta, Yellow, and Black). These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing".
The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to reproduce colors exactly as we see them on our monitors.
Q: Is there a way to get my order even faster?
A: Yes, most printers offer the option of a "Rush Order". A rush order is an order that jumps to the front of the line for an extra charge.
Tips For Creating An Effective Postcard Campaign Here are some tips to consider when creating your postcard campaign.
Postcards have to look good, so take some time to design them professionally.
A Chicago, Illinois postcard campaign will only benefit you when you offer customers something that encourages their response. You should include a "call to action" when creating your postcard campaign.
Make sure your message is simple, concise and clear so your customer is more likely to read than throw away your postcard.
If you need to, download a template for creating custom postcards for your business.
Consider distributing postcards manually or through free card displays available at many retail outlets and commercial stores or chains.
Choose a suitable print vendor and find out what their needs are with regard to postcard printing, including how much bleed is necessary for color images.
Tip: Plan what program is best to accomplish your goal. QuarkXpress or Pagemaker are the programs best designed for page layout. Illustrator is great for line art, but is limited in page sizes. Freehand is usually best to overcome this page size limitation.
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