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Arlington Full colour post card An Easy Way To Advertise
Full color post cards provide an easy method for advertising your products, services and business to the public. In fact, postcards are a terrific method for generating leads inexpensively.
Top 4 Tips For High Quality Printing: 1. Text should be 400dpi at the final size in the layout. 2. Images should be 300dpi at the final size in the layout. 3. Resolution and size (dimensions) are inversely proportional to each other. So, if you enlarge an image, you lower its resolution. If you reduce an image, you increase its resolution. 4. Low resolution images will print with jagged edges and appear fuzzy.
Sending full color postcards directly to your current customers and prospective customers is a simple method for marketing your services inexpensively. There are some tricks of the trade however, you can master to make sure your postcard campaign packs the most punch.
Q: What is a bleed?
A: A Bleed is when the color, copy, or image extends beyond the trim marks on a page. If you want your color, text or image to go all the way to the edge after trimming, it is recommend bleeding or extending beyond the final page size by I/8". So if your final page size is 8.5" x 11"and your color, type or image is full bleed (extending beyond each of the 4 edges), the file submitted for printing needs to be 8.75" x 11.25".)
Tips For Creating An Effective Postcard Campaign Here are some tips to consider when creating your postcard campaign.
Postcards have to look good, so take some time to design them professionally.
A Arlington, Virginia postcard campaign will only benefit you when you offer customers something that encourages their response. You should include a "call to action" when creating your postcard campaign.
Make sure your message is simple, concise and clear so your customer is more likely to read than throw away your postcard.
If you need to, download a template for creating custom postcards for your business.
Consider distributing postcards manually or through free card displays available at many retail outlets and commercial stores or chains.
Choose a suitable print vendor and find out what their needs are with regard to postcard printing, including how much bleed is necessary for color images.
Tip: Once the customer has read your sales brochures, its time to drive home the sale. One very effective technique is to offer a special rate or discount on your product if the customer displays or mentions your sales brochures. This makes the customer feel that they are getting a special deal, and may serve to facility the initial sales contact.
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