February 18, 2007
Tips for Writing an Effective Brochure
The brochure is an indispensable component in the marketing and advertising of certain goods and services that cater to local markets such as apartment complexes, food delivery restaurants, and other local businesses. It is important to keep a few key points in mind when writing a brochure.
First, be sure that you have a clear idea of what you want the brochure to say. In other words, do you want to describe certain aspects of your business, such as good food or prompt delivery, or are you simply looking to print menu brochures that feature little more than a name, item list, and phone number. Consider your audience when writing a brochure. A brochure that is to be placed in a college dormitory should be designed differently than a brochure that will be placed in a professional business office.
Once you have figured out what you want your brochure to say and how you want to say it, it is time to design the brochure. The first thing to do is sketch out a basic outline of how the brochure should look. A simple pencil and paper sketch can help you decide how to structure the layout of the brochure. Once the structure of your brochure has been finalized, it is time to create it. Many popular and easy to use software programs are helpful for laying out and printing your brochure.
Now that your brochure is written, it is time to place it in locations where it will be read. Brochures for delivery food have great results when placed in employee break rooms or college dormitory common areas. Be sure to obtain permission before placing your brochure.