April 21, 2006

Spot Color or 4-Color (CMYK)?

Spot colors use ink that is custom mixed and usually referred to as a PMS (Pantone Matching System) color.  Most of the time, spot color is used with 1 or 2-color printing, or to compliment expensive 4-color projects by being added on as a 5th or 6th color.  Inks like fluorescent yellow, metallic silver or PMS 392 are examples of spot color.  If you want to have the options of using more colors without running the job into a 5 or 6 color job, then CMYK color in your design.  This will give you an unlimited number of colors you can use in your design with just paying for 4 color process printing (CMYK).  Full-color photos are always printed CMYK.  If your design includes spot colors and you did not build hem in CMYK, we can convert them to CMYK at not additional charge.  If you really want a custom mixed ink for your job, we can do that as well.

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