Design Tips and Advice for 5 ½" x 11" Size Postcards
A 5 ½" x 11" size postcard is perfect for the individual that is needing to stand out from the crowd. The 5 ½" x 11" size postcard is still very economical, even with the larger size. All things considered, postcards are without question one of the most cost efficient, hard-copy advertising, promotion and information distribution vehicles available today. Dollar-for-dollar invested, postcards outperform practically every other direct communication medium, including print, radio and television.
When you design your 5 ½" x 11" size postcard, keep in mind you still need to accommodate your bleeds. Be sure you "bleed" the copy off the edge by at least 1/8th so that when we cut the postcards, you won't see any white around the edge. In addition, be sure to think about how you are going to mail them. And if you choose to use an indicia, include that in your design.
Postcards Maximize Visibility!
Postcards work because they get seen as soon as the person picks up the mail. The most unique postcard is this special oversized card that measures 11" x 5.5". Wow does it stand out in the mail! These oversized postcards grab the reader’s attention. People will notice your headline even if they are just flipping through the mail. Unlike direct mail messages hidden in envelopes, every person who handles your postcard sees your sales message. A hard-hitting design can really attract customers. And, as you well know, you can never predict who on that list of accidental, secondary and pass-along viewers, who just happen to see your marketing message as they are carrying the mail from one place to another, and might become one of your best new customers!
Remember, Postcards Don't Lie.
I'm sure we have all received the direct mail piece that looks like a check. Or how about one that looks like it is from your bank or the IRS? They are all trying to "trick" you into opening the envelope. This method can often lead to distrust from the potential customer
When you first start thinking about how you want the postcard to look, think about designing a postcard this way - Postcards are minature billboards filled with benefitial copy. If you design them right, you can draw in the prospect with a compelling headline. Remember, with postcards you usually only 2 to 5 seconds to capture the viewers attention, before they throw them away.
Postcards also give you more bang for your buck - They are cheaper to purchase than other forms of direct mail or advertising, and they often get better results.You can target Specific market segments with postcards. - Unlike a billboard or radio ad, you can mail to specific target markets to spend your marketing dollars where they will be most effective.
They are easy to handle!
No envelopes to stuff, lick and stamp and no brochures to fold. Full color commands full attention!
Study after study substantiates the fact that full color printing outperforms one or two color printing in all statistically measurable areas. Prospects notice full color printing. Period. They read the messages more often. Remember the message more often, and remember the advertiser or brand more often.
Postcards Help to Improve Your Image.
Even if a prospect doesn't act immediately as a result of seeing a postcard, the positive image a well-designed postcard can produce will help to get their attention or get them to remember you in the future. Image does matter, and a regular postcard mailing program will help enhance that image. Nothing can do more to convey your company's professional image than a well-designed, well-written, full color postcard campaign.
MyPrintShopOnline.com offers three primary sizes of postcards.
We offer Regular 4.25" x 5.5", Jumbo at 5.5" x 8.5", and Oversized at 11" x 5.5". Our postcards are printed in full color on both sides on premium quality paper stock that has been coated one side. That is gloss on one side and uncoated on the other side. You can pick from 8 point or 10 point thickness.
Ordering Online post card printing need not be difficult. www.MyPrintShopOnline.com makes ordering custom post card printing services a piece of cake. Whether you want post card printing or maybe you are only looking for a post card printing quote, it is easy with our site. We specialize in real estate postcards, mortgage postcards, and all other types of business postcard printing. If you want cheap post card printing, you have come to the right place.
Just pick the category of postcards that interest you, and then use our pricing worksheet to figure your price.
Once you are satisfied with the price, just fill out the rest of the information requested and click the "add to cart" button.
You will then be prompted to upload your file. You can use virtually any graphics program, and your postcards will be on their way in no time at all. Get started with your postcard order today!
MyPrintShopOnline.com offers a full line of products to help your business grow. Customer satisfaction is our #1 concern, and we will do what it takes to make you happy.